Regarding the 2020 China Coatings Show (hereinafter referred to as the "Coatings Show"), the core design concept of Xiangjiang Paint Group is a time tunnel. Looking in from the outside, it looks like an airplane engine. "

On-site pictures of Xiangjiang Paint booth

The group's booth highlights the number "70". This year is also the 70th anniversary of the establishment of Xiangjiang Paint, so "70" is used as the main element of the booth design; but in addition, Xiangjiang Paint has also dealt with the depth of the number "0" - 8 represent different The curved shape of the year forms a "time tunnel", and the bottom is a round shape shaped like an engine blade.

The relevant person in charge of Xiangjiang Paint was interviewed by a reporter from "Coatings Journal"

Inside the "Time Tunnel", the brand story of Xiangjiang Paint is displayed in detail. Among them, we outline and reproduce the milestone events that occurred in eight different years in the form of comics. For example, in April 1950, the establishment of Hunan Paint Factory (the predecessor of Xiangjiang Paint) "officially opened the "The Development Chapter of Hunan Paint Industry", Hunan Xiangjiang Guanxi Paint Co., Ltd. was established in 1995, Zhengzhou Shuangta Paint Co., Ltd. was merged into Xiangjiang Paint Group in 2005, etc.

On the engine blades, there are more detailed records of Xiangjiang Paint's outstanding achievements in the 70 years since its establishment. For example, in 1990, it became a "national second-level enterprise" approved by the State Council and an outstanding enterprise in Hunan Province. In 2015, the group's sales revenue exceeded 3 billion yuan, the group's sales revenue in 2018 exceeded 4.5 billion yuan, etc.

The “time tunnel” created by Xiangjiang Paint’s booth and its details

"The tide of the Xiangjiang River is endless." After 70 years of accumulation and development, today's Xiangjiang Paint has become a company with four modern factories, an annual production capacity of 500,000 tons, and four major business segments (automotive coatings division, Xiangjiang business unit Department, Twin Towers Business Department, Construction Coating Business Department), a large paint group not only has excellent scientific and technological strength, but also adheres to the philosophy of "people are honest, business is trustworthy, price is real, quality is excellent, and strength is new" With advanced business philosophy, we are committed to creating a "harmonious Xiangjiang, a prosperous Xiangjiang, a billion-dollar Xiangjiang, and a century-old Xiangjiang", providing customers with safe, environmentally friendly, complete varieties, high-quality coatings and high-quality services, and becoming a Chinese paint brand!

Inside the Xiangjiang Paint booth

Taking the 70th anniversary as a new starting point and taking the meaningful shapes at this paint expo as a symbol, it means that Xiangjiang Paint has injected strong impetus and taken a new step. It is understood that Xiangjiang Paint will also take "Technical Xiangjiang" and "Green Xiangjiang" as its goals, support by 70 years of scientific and technological strength, comprehensively promote the technological attributes of products, and at the same time respond to the call of the times for green and environmental protection. "This is exactly one of the development beliefs that Xiangjiang Paint hopes to convey to the outside world by participating in this year's Paint Expo!"

In addition, at this coating expo, Xiangjiang Paint also won three major awards from the organizer China Coatings Industry Association, namely: the advanced collective in the fight against the new crown pneumonia epidemic in China's coatings industry, China Paints An advanced demonstration unit for promoting low-VOC content paints in the industry, and an outstanding showcase enterprise of industrial coatings in China's paint industry "Moving forward side by side with green manufacturing".

Xiangjiang Paint won three major awards at the 2020 Paint Expo

For a person, 70 is already a rare age; however, for the 70th anniversary of Xiangjiang Paint, the novel booth design at the Paint Expo, as well as the connotation and ambitious goals it carries, all show a vibrant and "in the right year" Style. Moreover, Xiangjiang Paint is preparing to hold its 70th anniversary celebration. This epoch-making event will show everyone a more comprehensive image of Xiangjiang Paint, so stay tuned!