About the 2020 China Coatings Show (China Coatings Show, hereinafter referred to as "Coating Expo"), the core design concept of Xiangjiang Coatings Group is the time tunnel, which looks like an aircraft engine when viewed from the outside. "

Xiangjiang Paint booth site picture

The group's booth highlighted a number "70". This year is also the 70th anniversary of the establishment of Xiangjiang Paint, so "70" is used as the main element of booth design; but in addition, Xiangjiang Paint has processed the depth of the number "0" - 8 represent different The curved shape of the year forms a "time tunnel", and the bottom is a round shape that resembles an engine blade.

The relevant person in charge of Xiangjiang Paint was interviewed by the reporter of "Coatings"

Inside the "Time Tunnel", the brand story about Xiangjiang Paint is displayed in detail. Among them, the landmark events that occurred in 8 different years were outlined and reproduced in the form of comics. For example, the establishment of Hunan Paint Factory (the predecessor of Xiangjiang Paint) in April 1950 was officially opened. The Development Chapter of Hunan Paint Industry”, Hunan Xiangjiang Guanxi Paint Co., Ltd. was established in 1995, Zhengzhou Shuangta Paint Co., Ltd. was merged into Xiangjiang Paint Group in 2005, and so on.

On the engine blades, the outstanding achievements of Xiangjiang Paint in the 70 years since its establishment are recorded in more detail. For example, in 1990, it became a "national second-level enterprise" approved by the State Council and an excellent enterprise in Hunan Province. In 2015, the group's sales revenue exceeded 3 billion yuan, and the group's sales revenue in 2018 exceeded 4.5 billion yuan, etc.

The "Time Tunnel" created by Xiangjiang Paint booth and its details

"Xiangjiang River is surging, life is endless", after 70 years of accumulation and development, Xiangjiang Paint has now become a company with four modern factories with an annual production capacity of 500,000 tons, facing four major business sectors (Automotive Coatings Division, Xiangjiang Business Department, Twin Towers Department, Construction and Coating Department) large-scale coatings group, not only has excellent scientific and technological strength, but also adheres to the principle of "people are sincere, business is trustworthy, price is true, quality is excellent, and strength is new". Advanced business philosophy, committed to creating "harmonious Xiangjiang, prosperous Xiangjiang, tens of billions of Xiangjiang, century-old Xiangjiang", to provide customers with safe, environmentally friendly, complete varieties, high-quality coatings and high-quality services, and to be a good Chinese coating brand!

Inside the booth of Xiangjiang Paint

Taking the 70th anniversary as a new starting point and symbolized by the allegorical shapes at this coating expo, it means that Xiangjiang Paint has injected a strong impetus and has taken a new step. It is understood that Xiangjiang Coatings will also aim at "Science and Technology Xiangjiang" and "Green Xiangjiang", supported by 70 years of scientific and technological strength, comprehensively promote the technological attributes of products, and at the same time respond to the call of the times for green environmental protection. "This is exactly one of the development beliefs that Xiangjiang Paint hopes to convey to the outside world by participating in this Expo!"

In addition, at this coating expo, Xiangjiang Paint also won three awards from the organizer, China National Coatings Industry Association. It is an advanced demonstration unit for the promotion of low-VOC paints in the industry, and an excellent display enterprise for industrial paints in China's paint industry.

Three awards received by Xiangjiang Paint at the 2020 Coating Expo

For a person, the age of 70 is already rare; however, for the 70th anniversary of Xiangjiang Paint, from the novel booth design at the Tubo Expo, as well as the connotation and lofty goals it carries, it shows a vibrant "right year". style. Moreover, Xiangjiang Paint is preparing to hold the 70th anniversary celebration. This epoch-making event will show you a more comprehensive image of Xiangjiang Paint, so stay tuned!